New video sales tool highlights the best of VallejoSeptember 26 2017
By Rachel Raskin-Zrihen, Vallejo Times-Herald
Posted: 09/25/17, 7:08 PM PDT | Updated: 7 hrs ago
Open space. Neighborhoods. Downtown. The waterfront, and the spectacular sunset that comes with it.
These popular Vallejo attractions — and more — are each featured in a new video that has already drawn hundreds of views in less than a week.
“Choose Vallejo” — a new marketing video using everything from aerial views to interviews with citizens to put a spotlight on the best of Vallejo — “portrays Vallejo as to who we are,” says Mayor Bob Sampayan.
“I like it,” Sampayan said. “It’s really an awesome video. We used local talent on it, too. It’s an outstanding sales tool.”
Sampayan said FUSE Fellow Slater Matzke, a catalyst for the project, “did an outstanding job putting it together.”
“It was a team effort,” said Matzke. “Since I’ve been with the city, I’ve worked in various departments to, among other things, do baseline assessments, and we put together a strategy for marketing the city for economic development.”
This first in a series of mixed-media productions focuses on visuals, Matzke said.
“The objective is to build up a visual archive for the city, to tell the story of its economic development through the recollection of our community partners,” he said.
They have now socked away some 50 or 60 hours of video and hundreds of still photos, to be added to the historic ones already available, to help create “a living archive, a fantastic archive and warehouse for whatever future use might arise,” Matzke said.
This first effort concentrates on economic development — recruiting business and retaining and expanding those already here, he said.
“We started with interviews of principals in some 30 local business and organizations, highlighting the talent and opportunities in health care, beverages, manufacturing and other specific sectors,” he said.
It highlights the city’s great weather, its central location and its relative affordability compared to the rest of the Bay Area.
The City of Vallejo newsletter introduced Choose Vallejo in its latest edition, also, saying it highlights the city’s “strategic location on the north rim of the San Francisco Bay and the southern edge of the Napa Valley Wine Country, making it the ideal location to launch or expand a business.”
The video points out that “key industry leaders discussed the many advantages to doing business and living in Vallejo, including industrial opportunities, multicultural and talented community partners, and available space for facilities.”
Vallejo Chamber of Commerce President and CEO, James Cooper — featured in the piece — says he is impressed.
“ChooseVallejo.com is a unique economic development tool for Vallejo, meant to appeal to site selectors and large corporations. It captures and markets Vallejo’s most important economic, demographic and geographic data to organizations around the Bay Area and throughout the United States,” Cooper said. “As part of the city’s focus on re-marketing and re-branding Vallejo, ChooseVallejo.com emphasizes and accentuates the best qualities of our community. It highlights areas ripe for development, includes financial data critical to evaluating a project, and links to city services required for development.”
Calling the project an important element of the city’s economic development plan, Cooper said Choose Vallejo “has already opened up possible leads to organizations that would never have considered Vallejo in the past.”
As part of the press kit city officials share with anyone inquiring about Vallejo, “a video like this will go a long way to tell the story of what Vallejo has to offer,” Matzke said. “We’ve been invited to be part of a San Francisco business event, and we’ll share it there.”
Imbedded with the City of Vallejo as a FUSE Fellow since last October, Matzke’s last day is Friday. His reaction to his year in the city may be among its best-selling points.
The Napa native and San Diego resident said he and his wife are considering setting up housekeeping in Vallejo.
“My wife and I went out and looked at houses here, yesterday,” he said. “We’re looking to locate here permanently.”
The ChooseVallejo video is available on ChooseVallejo.com, on the city’s website or it can be viewed here:
Contact Rachel Raskin-Zrihen at (707) 553-6824.